Arielle H. Steffen

As Marketing Technology Director at Taft, Arielle leads the firm’s marketing technology strategy, leveraging technology and data to advance business development, strengthen client relationships, and support firm growth. She oversees the firm’s marketing technology ecosystem, including client relationship management (CRM), relationship intelligence, and experience management, as well as the integration of these technologies with other key firm systems.

Arielle works at the intersection of marketing, business development, and technology, partnering with attorneys, firm leadership, and administrative teams to translate business needs into scalable, data-driven solutions. Her work focuses on improving how the firm captures, connects, and uses client, relationship, and experience data to provide actionable intelligence and support business development.

She also leads marketing technology innovation, data governance, reporting and analytics, user adoption, and change management, while overseeing major technology initiatives, vendor relationships, and the firm’s marketing technology team.

Arielle has more than a decade of experience in marketing, communications, and business development, with a career spanning professional services, nonprofit organizations, publishing, and manufacturing.