Taft attorney Lloyd E. Shefsky’s article “Reinvention: Critical to Business Success, but not Always Obvious” was published in the March/April 2015 issue of The European Business Review. The article discusses the need for executives to better identify and capture opportunities for reinvention in fast-changing global markets, using Starbucks, Charles Schwab, Levy Restaurants and Costco as examples.

Shefsky advises entrepreneurs on a broad range of legal, financial and business matters and is a Clinical Professor of Entrepreneurship at Kellogg School of Management. In 1995, he was awarded the Entrepreneur of the Year Award from Ernst & Young, Inc. and Merrill Lynch for his work supporting entrepreneurs in the Midwest. In addition, he has served, by gubernatorial appointment, on the board of the prestigious Illinois Institute of Entrepreneurship Education.