Taft Chicago business development manager Risa McMahon will share insights during the Legal & Professional Services Council program “Writing with Impact: Practical Strategies for Legal Marketers” on Feb. 26. McMahon and co-presenter Lora Wegman of Thompson Coburn will provide practical, repeatable techniques for creating strategic, scannable, and action-oriented content, including tips for leveraging AI tools to boost efficiency and streamline your writing process.

For more information or to register to attend, click here.

McMahon has spent over 20 years helping law firms and other professional services firms make meaningful connections with their clients, strengthen their brands, and inspire growth through strategic planning and execution. She has extensive experience in marketing strategy and implementation, business development, branding and messaging, communications, special events, client experience, community affairs, and recruiting. At Taft, McMahon lends her considerable expertise to the Gaming and Intellectual Property Practice groups. Crain’s Chicago Business recognized her in November 2024 as a Notable Latino Leader for founding Southport Fundamentals LLC and serving as its CEO until its sale in August 2025.