10:25 AM - 11:10 AM EDT
  • Type: Conference
  • Presented by: Market Track
  • Speakers: Gene Zelek
  • Location: Radisson Blu Aqua Hotel, 221 N. Columbus Dr., Chicago, IL

Resale Price and MAP Policies: What?s Old, What?s New, What Works and What Doesn?t

Taft partner Gene Zelek will present “Resale Price and MAP Policies: What’s Old, What’s New, What Works and What Doesn't,” at Compass 2017 presented by Market Track on Sept. 6-7, 2017 in Chicago.

Gene will discuss recent trends and issues related to combatting resale price erosion online through the use of pricing policies and other means. He will also touch on best practices for the implementation of new programs and management of current ones; when and how to enforce your policy; and the growing demand for CPG pricing policies. Regardless of whether you are considering the adoption of a new policy or are looking for ways to improve what you currently have, this session will provide no-nonsense insights that you can use from a recognized pricing and channel management expert.

 More information on the conference can be found here.

Zelek focuses his practice on all aspects of marketing law, including antitrust, pricing and distribution, as well as branding, licensing, intellectual property, entertainment, strategic alliances, supply relationships, complex contracts, advertising and new product development. A member of Taft’s Business & Finance group, he applies extensive counseling, transactional and litigation experience on behalf of a wide range of leading consumer and industrial businesses and consulting firms throughout the world.

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