Taft Chicago attorney Gene Zelek will speak on the panel “A Rose by Any Other Name: Dynamic, Differential, Surveillance and Algorithmic Pricing,” at the National Association of Attorneys General (NAAG) 2026 Spring Consumer Protection Conference on May 19.

During this session, Zelek and fellow panelists will discuss recent legislation and regulatory updates surrounding transparency in algorithmic, dynamic, and surveillance pricing.

To register or learn more, click here.

Zelek is one of the leading marketing lawyers in the consumer goods world, regularly assisting CPG companies with sophisticated pricing and channel management issues. He received his MBA in marketing from the Kellogg School of Management, and served on the marketing faculty for 25 years, as well as a stint in brand management at The Quaker Oats Company.