Taft Chicago attorney Eugene F. Zelek will present the ChiefPricingOfficer.com webinar “Is That Really Legal? Pricing and the Law” on Oct. 3. During the webinar, Zelek will discuss various pricing strategies, including reseller policies, price fixing and the use of artificial intelligence in pricing, and will offer additional insights to help navigate pricing law.

To register, click here.

Zelek is one of the leading marketing lawyers in the consumer goods world, regularly assisting CPG companies with sophisticated pricing and channel management issues. He received his MBA in marketing from the Kellogg School of Management, and served on the marketing faculty for 25 years, as well as a stint in brand management at The Quaker Oats Company.