Bill Wagner, partner in Taft’s Indianapolis office, authored the article “What GCs Should Consider Before Tendering TM Litigation,” which was published by Law360 on April 17, 2026.

The article looks at how trademark lawsuits handled through liability insurance can create tension between an insurer’s cost‑driven approach and a company’s long‑term brand strategy. Using the Buc‑ee’s vs. Mickey’s trademark suit as an example, it explains why treating these suits as routine claims can be risky, focusing on narrow “advertising injury” coverage, conflicts created by reservations of rights, and the limits of insurer‑appointed panel counsel.

To read the full article, click here.

Wagner is an accomplished trial attorney with over 30 years of experience litigating high-stakes disputes, often involving complex science and engineering. Having tried more than 65 cases to verdict in an era where more than 95% of cases settle, he brings a wealth of practical courtroom experience to every case he handles. His extensive trial work spans a wide range of legal areas, including business disputes, trade secrets, government contracts, environmental law, class actions, privacy and data security, securities, insurance coverage, and white-collar criminal defense. Wagner excels at breaking down complex concepts into clear, compelling arguments that resonate with judges and juries and lead to more efficient, effective strategies and solutions that address all aspects of a client’s problem.