Taft was honored with an award from the Midwest Region of the Legal Marketing Association (LMA) on Jan. 13, 2021, for the firm’s 2020 Support Her Endeavors (SHE) initiatives. Taft’s SHE events, which are hosted by the firm’s “Women of Taft” affinity groups, are part of Taft’s ongoing efforts to support and celebrate women business leaders in the communities where Taft is located.
The LMA “Your Honor” Awards cover excellence in legal marketing. Taft won in the virtual client experience category, a new category designed to highlight programs, special projects, initiatives, or processes developed by a law firm to connect with clients as a result of the switch to remote work environments in 2020.
SHE events traditionally are large receptions hosted at public and private venues. In light of COVID-19 and the inability to host in-person events, the Women of Taft groups in several markets chose to replace these events with coordinated outreach efforts, connecting with clients through thoughtful gift boxes filled with products purchased from local women-owned businesses.
This approach provided an impactful way to build client relationships, demonstrated Taft’s commitment to women leaders, and offered multiple touchpoints for attorneys with clients. Through this outreach, Taft was able to take the spirit of the firm’s SHE events, supporting local women and women-owned businesses, and translate that into a COVID-friendly, unique activity.
Taft’s gender advancement committee oversees all of Taft’s gender initiatives, including the firm’s Women of Taft groups in each office. The committee leads the firm’s efforts to develop, promote, and advance women attorneys within Taft, the legal profession, and the community.