Taft Branding and Digital Marketing Director Maria Porter Elliott was quoted in the article, “Law firms rebrand for variety of reasons,” published on Jan. 31 by Cleveland Jewish News. Porter Elliott commented on the specifics of why firms rebrand, which can include a refresh on visual aspects like a firm’s name, logo, and website, or an internal refresh on education, standards, and culture of the firm.

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As branding and digital marketing director, Porter Elliott plays an instrumental role in visualizing and communicating the Taft brand across its offices and practice groups. She focuses her time on guiding the firm’s brand direction. Her responsibilities include establishing brand strategy and standards, developing and designing marketing and business development assets, directing Taft’s digital presence, and acting as the ultimate brand steward for the firm.