First Sale Doctrine and Online Infringement: Practical Legal Issues Faced by Brand Owners and Resellers [Taft IP Webinar Series]

The first sale doctrine continues to play a critical role in shaping how brand owners, resellers, and consumers navigate the digital marketplace. This CLE program will examine the doctrine’s application to modern enforcement challenges, particularly in the context of online infringement and secondary markets. Participants will gain practical insights into how courts and regulators are addressing disputes around downstream sales and the limits of brand-owner control.

Watch the full video below:

Topics discussed during this program include:

• The rapid growth of the re-commerce economy, including resale of returned and used products – 12:27
• Ongoing brand-owner efforts to limit sales by unauthorized resellers – 18:34
• The legal risks posed by the continued expansion of parallel imports – 26:59
• State “right to repair” laws and their implications for warranties and enforcement strategies – 36:50

Designed for intellectual property and brand protection practitioners, this program will provide attendees with practical advice and strategies for successfully navigating recurring “first sale doctrine” issues in a rapidly evolving marketplace.

1.0 hours CLE credit pending for Arizona, Colorado, Florida, Indiana, Illinois, Kentucky, Ohio, and Minnesota.

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