Taft attorney Cory Brennan was interviewed on the subject “Why Health Entities Must Scrutinize Use of Web Tracking Tech.” The interview was with Information Security Media Group and it provides insight into the recent use of website tracking codes and analytics such as Meta Pixel and Google Analytics. These tracking tools are being used on 99% of hospital websites – as well as other health entities – to transmit potentially sensitive data to technology giants, social media companies, advertising firms, and data brokers.
To read a summary and key points from the interview, please click here.
Brennan is an associate in Taft’s Indianapolis office and focuses her practice on matters relating to intellectual property, information technology, software licensing and procurement, advertising technologies and digital marketing solutions, data privacy and security, and data breach and incident response. She advises clients on a variety of data governance regulations, including GDPR, HIPAA, and state laws governing personally identifiable information, such as CCPA. Brennan also counsels clients on compliance with various information security standards, including HIPAA/HITECH, NIST, and ISO, and represents clients in responding to information security incidents.